SHINING OBJECT SYNDROME

Today, I want to talk to you about a silent killer of leadership success—the Shiny Object Syndrome (SOS). It’s something I see far too often in the leaders I coach, even those in the highest roles—CEOs, senior VPs, and seasoned professionals. They come to me, excited about a new business idea or project, and while that energy is admirable, it often signals a deeper problem. As you rise up the corporate ladder, the temptation to chase every new opportunity grows. It becomes easy to believe that each new idea is the big one—the one that will define your legacy. But this constant hopping, driven by FOMO or a sense of urgency, leads to confusion, poor execution, and burnout. I've seen leaders leap from one niche to another within weeks, never giving themselves the space to master any one thing.

This syndrome is seductive. It masquerades as ambition but often stems from stress, comparison, and the desire for instant success. The result? Unfinished projects, frustrated teams, and a leadership brand that lacks clarity. I've had clients jump jobs too soon, seduced by entrepreneurship or the allure of something shinier—only to regret leaving before seeing the results of their current work. True success doesn’t lie in chasing what’s new—it lies in sticking with what matters. My own journey—from writing school newsletters to publishing books with major New York houses—wouldn’t have been possible had I fallen for SOS. I stayed committed to my purpose: helping leaders become the best version of themselves. And that commitment made all the difference.

If you want to overcome the Shiny Object Syndrome, begin by building laser-sharp focus. Ask yourself: What is the most important thing I need to do right now? Where am I supposed to be right now? Is this new opportunity truly adding value or is it a distraction? The greatest leaders I’ve worked with didn’t just chase ideas—they mastered them. Like Bruce Lee said, concentration brings greatness. Fall in love with the problem you’re solving, not the position or perks it may bring. When your focus is driven by purpose, you’ll stop being pulled in all directions. Instead, you’ll become a master of your craft—a leader who finishes strong, and a professional whose career leaves a legacy. Avoid dabbling. Commit to mastery. Your future self will thank you.

Your Good Friend and Mentor

Payal Nanjiani

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